Senior User Acquisition Specialist

Konami Digital Entertainment, Los Angeles, CA

2017/8 - Present

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• Develop, manage, and optimize user acquisition/ re-engagement campaigns for Pro Evolution Soccer Mobile across mobile platforms through research, and measurement of key KPIs to meet ROI goals

• Analyze and investigate marketing data from both performance-based and brand marketing perspectives, and developed innovative solutions and concepts for customer acquisition through various marketing channels, including territory pushes

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Crackle - Business Intelligence Intern

Sony Pictures Entertainment, Los Angeles, CA

2017/1 - 2017/5

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• Conduct data analysis and provide viewer insights for Crackle, the Streaming AVOD platform under SPE

• Monitor day-to-day data and analyze different attributes and variables across different devices and programs

• Research and complete RFPs (request for proposals) for ad sales teams and other departments across Crackle

• Develop and maintain innovative reports & dashboards using Tableau, Adobe, Interpret and other data tools 

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Market Research Intern

National Research Group, Los Angeles, CA

2017/1 - 2017/5

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• Supported different teams across the company on tracking, creative testing, campaign management, and positioning studies for major studios and entertainment companies

• Conducted data analysis and research, as well as reported the findings and visualized the results in presentation slide decks

• Tested questionnaire logic, conducted number checks and provided feedback to the project leaders​

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Research Intern

MarketCast, Los Angeles, CA

2016/6 - 2016/12

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• Supported the Franchise and Content Strategy team on post study research projects for major studios and entertainment companies

• Conducted data analysis and research, as well as reported the findings and visualized the results in presentation slide decks

• Tested questionnaire logic, and provided feedback to the research managers

• Assisted on mandarin translations on analytics and research projects

 

 

Marketing Research Intern

Coherency, Los Angeles, CA

2016/6 - 2016/8

 

• Conduct data analysis and modeling for entertainment clients such as TLC, Paramount and NBCU by using LoveQuotient, Coherency’s own research tool to evaluate brand love and emotions among consumers

• Complete data visualizations and chart creations, and proofread slide decks, questionnaires, and surveys

 

 

Growth Marketing Intern

Zya Music, Los Angeles, CA

2016/6 - 2016/8

 

• Conduct data analysis for the music app - “Ditty” by observing sales and user behavior information from Flurry Analytics, iTunes Connect, and Google Play, and applied funnel analysis for different consumer segments

• Attend weekly business analysis meetings, and present statistical and financial reports to the executives

 

Marketing and PR Intern

Maxine Leonard PR, Cannes, France

2016/5

 

• Participated in the Festival de Cannes 2016 and Le Marché du Film

• Handled trade and brochure circulation throughout the festival for clients such as Fortitude and Radiant

• Assisted in various PR events including press interviews and cocktail receptions

 

Graduate Student Project Consultant

Electronic Arts (EA Games), Pittsburgh, PA

2016/1 - 2016/4

 

• Assist EA associate producer in social media management in the class project of the graduate level course: "Measurement & Analysis Social Media Initiatives"

• Construct models to develop measurable data referring to user behavior and gaming experiences shared on social media

 

 

 

Substitute Military Serviceman

Department of Legal Affairs, Taipei City Government, Taipei, Taiwan

2014/8 - 2015/7

 

• Translated legal documents (Chinese-English) and provided daily administrative assistance

 

 

 

A&R (Artist & Repertoire) Intern

Sony Music Entertainment Taiwan, Taipei, Taiwan

2014/4 - 2014/7

 

• Provided assistance in music studios and contributed to music productions

• Attended monthly talent search and new music events

• Represented Sony in the "Music Business Matching Centre" during the 25th Golden Melody Global Music Festival; exchanged ideas with musicians and music corporations, and attended forums discussing trends in the music and entertainment industry

 

 

Digital Marketing intern

Wind Music International Co., Taipei, Taiwan

2013/7 - 2013/8

 

• Researched the music industry in the United Kingdom, Germany and France and provided insights into attractive marketing campaigns tailored to specific varying markets and demographics

• PR and marketing actions in support of the music album: "To & From the Heart" (2013, Judy Wu) resulted in a #1 global ranking in the World Music category on iTunes for over 1 week; established and operated the official Twitter account to promote the album and the showcase concerts in Los Angeles; conducted the release of exclusive song previews on SoundCloud.com to increase public awareness

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